Clothing industry: the scale of the industry may break through in the future, and it is expected to usher in the market

Categories:Company news
Time of issue:2021-05-13 18:03

Clothing industry: the scale of the industry may break through in the future, and it is expected to usher in the market

Categories:Company news
Time of issue:2021-05-13 18:03

The market scale in 025 is expected to reach 27.75 billion yuan, the enthusiasm of national goods consumption is high, the e-commerce channel continues to be released, and domestic brands will welcome the opportunity.

Core logic:

1. Large volume + low concentration of the industry, and huge potential for future development

The clothing industry has experienced four stages: rapid development, continuous expansion, adjustment and reform, and stable recovery. Moreover, the size of China's clothing industry is huge and the growth is stable, but the concentration is low. By 2020, the size of China's clothing industry has reached 1967.5 billion yuan. We believe that the per capita income will be increased and consumption space will be expanded, the pattern is scattered, and the trend of brand will further promote the development of domestic clothing industry. It is expected that the market scale will increase to 27.27.5 billion yuan by 2025, and the compound growth rate will be 5.01% in the next five years.

2. In April, Gmv, an overseas brand, fell more than 50 percent, and domestic brands increased by more than 40 percent

According to the statistics on April, the Gmv of Nike and Adidas dropped 56% and 76% year on year respectively, while Anta and Li Ning increased 41% and 68% year on year respectively; And the third wave of overseas epidemic, the slow online transformation, changes in consumption preferences and habits will also limit the resilience of foreign brands. In addition, in HM event, BCI joined many famous foreign clothing enterprises to boycott xinxinjiang cotton, and the domestic brand's action of supporting xinxinjiang cotton was deeply popular, and it also ushered in a good opportunity for domestic brands to grow.

3. E-commerce channels have shown high growth rate, and offline retail continues to recover

Tiktok and other new online platforms will become new growth points for future business channels. According to the statistics of taoji data, the Gmv of 21q1 men's / women's / children's clothing online increased by 50.1% /42.3% and 38.8% year on year. In addition, some leading companies 21q1 have realized the net opening of stores, and the online and offline double wheel drive has accelerated the formation. We believe that the first quarter of 21 year laid the foundation for the growth of the whole year, and the online and new channels expanded and the offline retail recovery was better. We continue to look forward to the double-click market of "high performance elasticity and low valuation return" in textile clothing plate.

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Clothing industry: the scale of the industry may break through in the future, and it is expected to usher in the market 2021-05-13
Themarketscalein025isexpectedtoreach27.75billionyuan,theenthusiasmofnationalgoodsconsumptionishigh,thee-commercechannelcontinuestobereleased,anddomesticbrandswillwelcometheopportunity. Corelogic: 1.Largevolume+lowconcentrationoftheindustry,andhugepotentialforfuturedevelopment Theclothingindustryhasexperiencedfourstages:rapiddevelopment,continuousexpansion,adjustmentandreform,andstablerecovery.Moreover,thesizeofChina'sclothingindustryishugeandthegrowthisstable,buttheconcentrationislow.By2020,thesizeofChina'sclothingindustryhasreached1967.5billionyuan.Webelievethatthepercapitaincomewillbeincreasedandconsumptionspacewillbeexpanded,thepatternisscattered,andthetrendofbrandwillfurtherpromotethedevelopmentofdomesticclothingindustry.Itisexpectedthatthemarketscalewillincreaseto27.27.5billionyuanby2025,andthecompoundgrowthratewillbe5.01%inthenextfiveyears. 2.InApril,Gmv,anoverseasbrand,fellmorethan50percent,anddomesticbrandsincreasedbymorethan40percent AccordingtothestatisticsonApril,theGmvofNikeandAdidasdropped56%and76%yearonyearrespectively,whileAntaandLiNingincreased41%and68%yearonyearrespectively;Andthethirdwaveofoverseasepidemic,theslowonlinetransformation,changesinconsumptionpreferencesandhabitswillalsolimittheresilienceofforeignbrands.Inaddition,inHMevent,BCIjoinedmanyfamousforeignclothingenterprisestoboycottxinxinjiangcotton,andthedomesticbrand'sactionofsupportingxinxinjiangcottonwasdeeplypopular,anditalsousheredinagoodopportunityfordomesticbrandstogrow. 3.E-commercechannelshaveshownhighgrowthrate,andofflineretailcontinuestorecover Tiktokandothernewonlineplatformswillbecomenewgrowthpointsforfuturebusinesschannels.Accordingtothestatisticsoftaojidata,theGmvof21q1men's/women's/children'sclothingonlineincreasedby50.1%/42.3%and38.8%yearonyear.Inaddition,someleadingcompanies21q1haverealizedthenetopeningofstores,andtheonlineandofflinedoublewheeldrivehasacceleratedtheformation.Webelievethatthefirstquarterof21yearlaidthefoundationforthegrowthofthewholeyear,andtheonlineandnewchannelsexpandedandtheofflineretailrecoverywasbetter.Wecontinuetolookforwardtothedouble-clickmarketof"highperformanceelasticityandlowvaluationreturn"intextileclothingplate.
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